When designing for a different target, like children, you have to keep in mind that, even though they are under aged, they do have preferences and they are very picky.
As general rules in creating a web design for kids, take a look at the tips below:
1. Use bright, vivid colors. Kids love them and they will capture their attention for a long period of time.
2. Happy mood. Kids will definitely come back to a website if they had a happy experience with that website.
3. Nature elements. Use in the website design nature elements that the kids can rely to. Use trees, leaves, water, snow, animals.
4. Animated characters. Kids just love animated characters! Large, animated and speaking characters can grab and hold a kids attention for a while.